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Mister Asher's Team Discusses New Alco Casino and Sportsbook Launch Plans

July 25, 2025 | Nevada Gaming Control Board, Executive Agencies, Organizations, Executive, Nevada


This article was created by AI summarizing key points discussed. AI makes mistakes, so for full details and context, please refer to the video of the full meeting. Please report any errors so we can fix them. Report an error »

Mister Asher's Team Discusses New Alco Casino and Sportsbook Launch Plans
The July 2025 Nevada Gaming Commission meeting convened on July 25, focusing on various licensing applications and regulatory discussions pertinent to the state's gaming industry. The meeting featured a significant presentation from Mr. Asher, who is seeking a license for a new gaming operation in Alco, Nevada.

The first item on the agenda was Mr. Asher's application for a non-restricted gaming license, which would allow him to operate a facility with one or more slot machines and a race sportsbook. Mr. Asher emphasized that while he does not plan to offer paramutual racing initially, he intends to monitor its potential as the business develops. Commissioners expressed their support for Mr. Asher, citing his ethical background and contributions to the industry as key factors in their decision-making process.

Commissioner Solis Rainey raised concerns about the operational logistics of running a facility with only one slot machine, questioning how revenue audits and minimum control standards would be maintained. Mr. Asher responded by detailing the internal control procedures that would govern the operation, including employee oversight for cash handling and revenue calculations. He assured the commission that all regulatory requirements would be met, emphasizing the importance of providing legal sports betting options in underserved areas like Alco.

The discussion also touched on the employment aspect of the operation, with Mr. Asher indicating that the facility would employ two to three staff members, including a part-time employee to assist with compliance functions. This raised further questions about the separation of duties and operational efficiency, which Mr. Asher addressed by outlining the planned staffing structure and the involvement of experienced personnel in compliance matters.

Another key topic was the implementation of anti-money laundering (AML) procedures. Mr. Asher highlighted the expertise of his compliance team, which includes individuals with extensive backgrounds in AML protocols. He assured the commission that written policies would be in place to address federal requirements, including suspicious activity reports and customer due diligence.

The meeting concluded with a discussion about the proprietary betting app that Mr. Asher's operation plans to launch. He described the app as user-friendly, with a simplified registration process aimed at attracting customers, particularly ahead of the upcoming football season. The commission recognized the strategic timing of the launch, which is set for August 1, just before the busy betting season begins.

Overall, the meeting underscored the commission's commitment to fostering a competitive gaming environment while ensuring compliance with regulatory standards. The discussions reflected a balance between supporting new business ventures and maintaining the integrity of Nevada's gaming industry. The commission's next steps will involve further evaluation of Mr. Asher's application and the anticipated launch of his gaming operation.

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