Paris City Council Approves Ordinance To Ban Cannabis Advertising On Freeway Signs

Perris City Council has taken a significant step towards regulating cannabis advertising by approving the first reading of an ordinance that prohibits such advertisements on off-site freeway signs. This decision, made during the council meeting on July 29, 2025, aims to enhance the city’s image and limit the proliferation of cannabis-related billboards along major highways.

The proposed amendments to the Perris Municipal Code, specifically chapters 5.54, 5.58, and 19.75, were presented by city staff following a recommendation from the Planning Commission. The commission voted unanimously to support the changes, which are designed to align local regulations with state laws that restrict cannabis advertising near freeways. The amendments will prevent cannabis businesses from displaying advertisements on billboards located within 660 feet of freeway rights-of-way.

City officials noted that the rise of cannabis businesses since the legalization of cannabis in California has led to an increase in billboard advertising, prompting community concerns about the impact on the city’s character. A recent survey revealed a slight decrease in cannabis advertisements along the I-215 corridor, with three billboards in the city currently promoting cannabis products, down from four the previous year.

Council members expressed the importance of maintaining a positive perception of Perris and discussed the need for collaboration with Riverside County to address any inconsistencies in billboard regulations. Public input during the meeting highlighted the necessity of engaging with local cannabis business owners to discuss the implications of the new ordinance.

The council's decision reflects ongoing efforts to balance economic development with community standards, ensuring that Perris remains an attractive place for residents and businesses alike. The ordinance will undergo a second reading before it is officially adopted, with city staff committed to monitoring compliance and addressing any violations through code enforcement.