Harbor Winds Hotel seeks liquor license to enhance dining and entertainment in Sheboygan

Sheboygan's Licensing, Hearings, and Public Safety Committee convened on July 29, 2025, to discuss several key proposals that could enhance the local dining and entertainment landscape. Among the most notable discussions was the presentation by Luke Pfeiffer, co-owner of Harbor Winds Hotel, who sought approval for a Class B liquor license. This license would allow the hotel to expand its offerings to include craft cocktails, enhancing the guest experience and potentially boosting off-season business.

Pfeiffer highlighted the hotel's recent renovations, which have transformed the lobby area and improved the overall ambiance. He emphasized the importance of creating a unique experience for patrons, including mixology classes and entertainment events, such as performances by mentalist Joe Diamond. The hotel aims to attract both locals and visitors, particularly during the winter months when business typically slows.

In addition to Pfeiffer's proposal, the committee also heard from representatives of the Historic Sheboygan Masonic Lodge Foundation. They expressed a desire to obtain a liquor license to better utilize their facility for fundraising events and community activities. The foundation has a long history of charitable contributions in Sheboygan and believes that a liquor license would enable them to host more events and further their mission of community support.

The discussions reflect a growing interest in diversifying Sheboygan's entertainment options and enhancing local businesses. As the committee considers these proposals, the potential for increased community engagement and economic growth remains a focal point. The next steps will involve further deliberation on the applications, with the outcomes expected to significantly impact the local hospitality scene.