A bold new architectural project has captured the attention of the Hollywood Planning and Development Board, with members praising its innovative design during the meeting on September 12, 2023. The proposed development, featuring 807 apartments, was lauded for its unique and modern aesthetic, reminiscent of current brutalist trends.

Board member Ken Vargas initiated the discussion, highlighting the potential for nighttime illumination on the building's front facade. "Can you imagine at night having that glow?" he asked, emphasizing the importance of lighting in enhancing the building's visual appeal. His sentiments were echoed by other board members, who expressed enthusiasm for the project's distinctiveness compared to previous proposals.

The board unanimously approved both the design and site plan for the development, signaling strong support for the project. "This is great. This is so different and out of the box," one member remarked, underscoring the excitement surrounding the innovative approach.

With the design and site plan now approved, the project is set to move forward, marking a significant step in Hollywood's urban development. The board's enthusiasm suggests that this project could set a new standard for future developments in the area.