The Hollywood Community Redevelopment Agency Board meeting on April 4, 2023, sparked a lively discussion about the design and naming of new gateway signs for Hollywood Beach. Board members debated whether the signs should prominently feature "Hollywood Beach" or simply "Hollywood," with some expressing concerns about the clarity and branding of the area.

Board member Schuham initiated the conversation, questioning the appropriateness of using "Hollywood Beach" as the primary identifier on the signs. He suggested that while it is indeed a beach, it might not align with the city's official name. This prompted a broader discussion about the significance of the signs and their role in welcoming visitors to the beach area.

Members acknowledged that the signs would serve as important markers at the entrances to the beach, with some advocating for the inclusion of "Hollywood Beach" to enhance the area's identity. However, there was also a push for clarity, with suggestions to avoid terms like "business district," which some felt detracted from the beach's tourist-friendly image. Instead, terms like "Bridal Walk" were proposed as more appealing alternatives.

The board also discussed the placement of the signs, with suggestions to position them further back on the land adjacent to the Intracoastal for better visibility. This would allow for larger, more impactful signage that could effectively guide visitors.

As the meeting concluded, members agreed to revisit the design and naming conventions of the signs, emphasizing the need for a cohesive and welcoming message that accurately represents Hollywood Beach. The outcome of these discussions will shape the future of how the city presents itself to both residents and tourists alike.