The Community Redevelopment Agency Board Meeting on April 4, 2023, in Hollywood, Florida, focused on the revitalization of city signage, with a strong emphasis on structural integrity and design aesthetics. The meeting highlighted a comprehensive assessment of existing signs in the beach and downtown areas, revealing that many signs are structurally sound enough to be renovated and upgraded.

Chris, a board member, introduced the findings from a recent structural assessment, which evaluated the condition of various signs. The report concluded that the signs slated for repair and replacement could be upgraded to meet city standards. This initiative aims to enhance the visual appeal and functionality of signage throughout Hollywood.

Mason Milner from Brooks Scarpa presented detailed plans for new signage, including gateway, directional, and destination signs. The proposed designs incorporate durable materials like aluminum and stainless steel to resist rust and vandalism. The color palette aligns with Hollywood's branding, featuring a distinctive yellow inspired by local lifeguard stands.

The board discussed specific sign locations, with gateway signs positioned at key entry points to the beach area, including Dania Beach Boulevard and Sheridan Street. Destination signs will be strategically placed at parks and transit hubs to guide pedestrians effectively.

However, concerns were raised about the legibility of the proposed vertical signage, particularly the orientation of the "Hollywood" text. Board members suggested exploring alternative designs that could enhance readability without compromising the aesthetic appeal. The discussion underscored the importance of ensuring that signage is not only visually striking but also functional and easily understood by both drivers and pedestrians.

As the meeting concluded, the board expressed optimism about the potential cost savings and improved visibility that the new signage will bring to Hollywood. The next steps involve coordinating with signage contractors to prepare bidding packages based on the preferred designs, paving the way for a revitalized visual identity for the city.