Lamar Advertising Presents Digital Billboard Proposal to Port Orange Council

The Planning Commission Meeting held on July 31, 2025, in Port Orange, Florida, focused on the proposal for digital billboards and their potential impact on the community. The discussion highlighted the aesthetic appeal and safety features of digital signage, emphasizing that as long as brightness regulations are followed, these billboards do not pose concerns for residents.

Key speaker Peter Costanza from Lamar Advertising presented a PowerPoint detailing the company's history and commitment to community engagement. He noted that Lamar has operated in Volusia County for nearly 60 years and manages around 500 billboards in the area. Costanza assured attendees that safety is a priority, with structures designed to withstand high winds, a crucial consideration in hurricane-prone Florida.

The proposal includes replacing existing billboards with digital versions, which are expected to enhance visual appeal without eliminating all traditional signage. Costanza mentioned that the company has a history of public service, including donating billboard space for local events and public safety messages. He highlighted their contributions to community events such as the Fourth of July celebrations and the Halloween festival.

The meeting concluded with an invitation for questions, indicating a willingness to engage with community concerns regarding the digital billboard initiative. The outcome of this proposal could significantly shape the visual landscape of Port Orange, balancing modern advertising with community standards.