Maryville City Plans New Downtown Event in Partnership with Smoky Mountain Harley Davidson

The Lenoir City Council meeting on August 11, 2025, focused on the potential for a new downtown event aimed at boosting local business and community engagement. Key discussions centered around a proposed collaboration with Smoky Mountain Harley Davidson to host an event that could attract visitors and stimulate economic activity in the area.

During the meeting, city officials, including Chief of Police and website director Justin Hendricks, highlighted the importance of ensuring support from the Downtown Merchants Association and local business owners. The event, which is modeled after the successful "Cars and Coffee" gatherings, aims to draw hundreds of attendees each day, providing a significant boost to downtown commerce.

The initiative is seen as a way to expand the reach of the event into surrounding counties, with plans for growth in subsequent years. The council emphasized the potential benefits of this partnership, noting that it could become a staple event for Lenoir City, fostering community spirit and economic development.

As discussions continue, the council is focused on finalizing details and securing the necessary support from local stakeholders to ensure the event's success. The outcome of these efforts could play a crucial role in revitalizing downtown Lenoir City and enhancing its appeal to both residents and visitors.