EDA Grants Boost Finger Lakes Outdoor Tourism Through Fishing Promotions

The Cayuga County Committee Meeting on August 14, 2025, highlighted significant developments in local tourism initiatives, particularly focusing on outdoor activities and fishing. The meeting featured a report on the successful implementation of several Economic Development Administration (EDA) grants aimed at promoting the Finger Lakes region as a premier outdoor experience destination.

A key point of discussion was the effectiveness of recent advertising campaigns that showcased various outdoor activities, including hiking, biking, paddling, and fishing. Notably, fishing ads have garnered exceptional interest, outperforming other promotional efforts. This success is attributed to the region's longstanding reputation for fishing, supported by a dedicated tourism ambassador who provides expert insights and information.

The committee emphasized the importance of engaging the community through quarterly blogs that offer fishing tips, including the best locations, bait, and techniques. This outreach aims to enhance local tourism and attract visitors to the area, capitalizing on the growing interest in outdoor recreation.

Additionally, the committee announced the hiring of a public relations lead to further boost outreach efforts. This move is expected to strengthen the region's visibility and appeal to potential tourists.

Overall, the meeting underscored the county's commitment to leveraging its natural resources to enhance tourism and economic development, with a particular focus on fishing as a key attraction. The next steps will involve continued promotion and engagement strategies to capitalize on the region's outdoor offerings.