Tyler Rineagle discusses tourism marketing ROI at Southern Region Council meeting

The Senate Meeting 1 held by the State of Georgia on August 15, 2025, featured a significant presentation by Tyler Rineagle, the director of research and policy for the Council of State Governments Southern Region. Rineagle addressed the committee regarding the effectiveness of tourism marketing budgets, providing comparisons across the Southeast and discussing the return on investment for these expenditures.

Rineagle, a native Georgian, emphasized the importance of understanding how tourism marketing dollars are allocated and their impact on the state's economy. His insights aimed to inform committee members about best practices and strategies that could enhance Georgia's tourism sector.

The meeting also included a light-hearted moment as Rineagle expressed his support for the University of Georgia, connecting with local pride while discussing serious economic matters.

Overall, the discussions highlighted the ongoing efforts to optimize tourism funding in Georgia, reflecting the state's commitment to boosting its economy through strategic marketing initiatives. The committee's engagement with Rineagle's findings suggests a proactive approach to enhancing the state's tourism industry in the coming years.