Georgia Tech Athletics Partners With Lanier Islands To Boost Tourism Efforts

In a vibrant gathering at the Lanier Islands Resort, Georgia's Senate convened to discuss the future of tourism in the state, highlighting the importance of partnerships between private businesses and government entities. The meeting, held on August 15, 2025, showcased a collaborative spirit aimed at enhancing Georgia's appeal as a premier travel destination.

Matthew, a representative from Lanier Islands, proudly announced a new partnership with Georgia Tech Athletics, emphasizing how this collaboration would attract visitors from across the Atlantic Coast Conference (ACC) to experience the beauty of Lanier Islands. "As folks come to Georgia Tech games this fall, they’ll see advertisements for Lanier Islands and tourism in Georgia," he noted, hoping to entice them to return for future visits.

The discussions underscored the critical role of tourism in Georgia's economy, with Matthew advocating for tax rebates and incentives to stimulate private tourism development. He urged senators to continue investing in infrastructure to facilitate easier access to tourism venues across the state. "We believe that we’re a great example of the cross-section of private business and government," he stated, reinforcing the need for ongoing support from lawmakers.

Jay Mark Walter from the Georgia Department of Economic Development followed with an update on the state’s tourism landscape. He highlighted the significant economic impact of tourism, which generates over $5 billion in state and local tax revenue and supports approximately 463,000 jobs. Walter emphasized the importance of attracting visitors not only for leisure but also for business, sports, and cultural events, showcasing Georgia's diverse offerings.

The meeting also touched on the upcoming FIFA World Cup, with plans to promote Georgia as a prime destination for fans and travelers. Walter shared insights on marketing strategies aimed at international audiences, particularly in the UK, to ensure that Georgia is recognized as a welcoming home base for visitors during the tournament.

As the session concluded, the senators expressed gratitude for the insights shared and the collaborative efforts underway to boost tourism in Georgia. The discussions set a hopeful tone for the future, with a commitment to fostering partnerships that will enhance the state's reputation as a top travel destination. The meeting not only highlighted the significance of tourism but also the collective responsibility of both public and private sectors to ensure its continued growth and success.