Go North KC Project Launches Ahead of World Cup with Unified Marketing Strategy

The Clay County Commission meeting on August 14, 2025, unveiled an exciting initiative aimed at promoting local tourism and community engagement in anticipation of the upcoming World Cup. The "Go North KC" project, a collaborative effort between Clay County, Platte County, and various municipalities, is designed to showcase the region's attractions and encourage residents and visitors alike to explore the Northland.

The project aims to create a unified brand and website that highlights the unique offerings of each municipality, from parks and historic sites to local events and businesses. The initiative is not only a response to the World Cup but also a long-term legacy project that seeks to enhance community pride and economic growth. The commission emphasized the importance of cohesive messaging and accessibility, ensuring that visitors can easily find information about events and attractions throughout the area.

A key feature of the project is the development of a digital discount pass, which will provide users with access to special offers from local businesses. This initiative is designed to encourage residents to support their local economy while also gamifying the experience with rewards for frequent visitors. The pass will initially focus on breweries and wineries in Clay County, with plans to expand to other sectors.

The commission is currently in the community outreach phase, preparing for the brand launch and website rollout expected by the end of the year. This effort includes engaging with local chambers of commerce to inform businesses about how they can participate and benefit from the initiative.

As the project progresses, the commission is optimistic about the potential impact on local tourism and community engagement, positioning the Northland as a vibrant destination for both residents and visitors. The upcoming months will be crucial as the team works to finalize the website and marketing strategies, paving the way for a successful launch that aligns with the World Cup festivities.