Pueblo West Board Approves Digital Signage Contract Assignment to Lamar Advertising

In a recent meeting on August 13, 2025, the Pueblo West Board of Directors made significant strides in enhancing community resources and addressing local business needs. One of the key discussions centered around the assignment of a digital signage contract, which aims to improve advertising capabilities within the district.

District Manager Christian Hein presented a proposal to transfer the existing billboard agreement from Street Media Group to Lamar Advertising GP Company. This transition is expected to maintain the current terms of the agreement, which includes a 20% share of gross advertising revenue, averaging around $20,000 annually for the district. The board expressed optimism about the new partnership, emphasizing the potential for future developments, including additional signage and kiosks that had previously been discussed but not yet implemented.

The board also addressed community concerns regarding the design and placement of the billboards. Members raised questions about the original design plans and whether they had been altered without proper approval. Hein assured the board that they would follow up on these issues to ensure that the community's interests are safeguarded as the new company takes over.

In addition to the signage contract, the board discussed a resolution regarding a water resource agreement for a property located at 653 East Industrial Boulevard. This resolution allows for a variance in the district's water regulations, acknowledging that the business occupying the property does not require extensive water resources. The board emphasized the importance of ensuring that the property remains compliant with water usage regulations to prevent future misuse.

Overall, the meeting highlighted the board's commitment to fostering local business growth while ensuring that community standards and resources are upheld. As Pueblo West continues to evolve, these decisions are poised to have a lasting impact on both the local economy and the quality of life for residents. The board plans to follow up on these initiatives in future meetings, ensuring that community needs remain at the forefront of their agenda.