National City Planning Commission approves Target's distilled spirits tasting license

The National City Planning Commission has approved a conditional use permit allowing Target to sell distilled spirits at its Plaza Bonita location. This decision comes after nearly two decades of the store offering only beer and wine, reflecting a shift in consumer expectations for full-service grocery options.

During the meeting, Target representatives emphasized their commitment to responsible alcohol sales, highlighting existing security measures such as cashier training and surveillance systems. They argued that the addition of distilled spirits would enhance customer experience without compromising safety or store integrity. The area designated for alcohol sales will remain small, ensuring it does not dominate the store's layout.

However, community concerns were raised regarding potential issues related to on-site tastings, which Target plans to offer under strict regulations. Critics, including local resident Doyle Morrison, expressed worries about the implications of alcohol tastings, particularly regarding public safety and the risk of impaired driving. Morrison pointed out the proximity of the store to major roadways and the potential for increased drunk driving incidents.

In response, city planners clarified that tastings would be tightly controlled, with strict limits on serving sizes and monitoring to prevent excessive consumption. The tastings are intended to be educational, allowing customers to sample small amounts of products in a designated area.

The commission also discussed the need for additional safety measures, such as ensuring that alcohol is securely stored and only accessible through a register. Vice Chair Castle and other commissioners voiced concerns about youth access to alcohol and the potential for theft, especially given the nearby unhoused population.

Ultimately, the commission voted unanimously to approve the permit, with amendments requiring tastings to occur only on weekends from 11 AM to 7 PM and stipulating that distilled spirits must be kept locked until purchased. This decision aligns with broader community goals of enhancing local retail options while addressing safety and public health concerns.