Jackson Hole Travel Board Unveils Sustainable Destination Management Plan

Jackson's Town Council Workshop on August 18, 2025, focused on the Sustainable Destination Management Plan (SDMP), a strategic initiative aimed at balancing tourism growth with community and environmental sustainability. Lindsay, the Destination Management Coordinator for the Jackson Hole Travel and Tourism Board, presented an overview of the SDMP, emphasizing its importance in shaping the future of tourism in Teton County.

The SDMP, adopted in January 2023, is the result of extensive community involvement, with nearly 5,000 residents participating in surveys to voice their opinions on tourism management. The plan aims to address the challenges posed by increased visitation, which has led to concerns about the pace of tourism development. A 2022 resident sentiment survey revealed that 85% of respondents felt tourism was growing too quickly, highlighting the need for a structured approach to manage its impacts.

Key components of the SDMP include eight stewardship goals that focus on education, visitor flow management, workforce recruitment, and climate action, among others. The plan seeks to enhance the quality of life for residents while ensuring a positive experience for visitors. Lindsay noted that the tourism industry significantly contributes to the local economy, generating over $1.7 billion in travel spending and supporting more than 8,000 jobs in Teton County.

The council discussed the importance of formal acknowledgment of the SDMP by the town and county, which would signify a collaborative commitment to sustainable tourism practices. This recognition is seen as vital for aligning tourism initiatives with broader community goals and ensuring that the benefits of tourism are maximized while minimizing its negative impacts.

In conclusion, the SDMP represents a proactive step towards sustainable tourism in Jackson, with the council's support crucial for its successful implementation. The ongoing collaboration between the tourism board, local government, and community stakeholders will be essential in navigating the complexities of tourism management in the region.