Town Council Approves Major Revision to Canopy Signage Standards on Highway 377

The Argyle Town Council meeting on August 18, 2025, focused on a proposed amendment to the town's sign ordinance, specifically regarding canopy signs. The discussion centered around the need to revise existing regulations to accommodate unique building designs, particularly for the Argyle Station development located at 8595 Highway 377.

Mr. Wicks presented the amendment, which aims to create two categories for canopy signage: primary and auxiliary signs. Under the proposed changes, a primary canopy sign could have a maximum area of 65 square feet and a height of 4 feet, while an auxiliary sign would be limited to 20 square feet and 3 feet in height. This adjustment recognizes that certain buildings may require larger signs for visibility due to their architectural features, such as overhangs that obscure wall-mounted signs.

The council discussed specific examples, including signs for local businesses like Dan's Bagels and Frenchtown Salon Suites. Concerns were raised about the aesthetic impact of larger signs, especially in relation to their proximity to the road and pedestrian areas. Some council members expressed a desire for a more comprehensive review of sign regulations to ensure proportionality based on building distance from the roadway.

Despite these concerns, the council acknowledged the necessity of the amendment to support local businesses and enhance visibility. The discussion concluded with a consensus to approve the proposed changes for canopy signs while committing to further evaluate the overall sign standards in the future. This decision aims to balance business needs with community aesthetics, ensuring that signage remains effective without compromising the visual appeal of the town.