Grand Prairie Reports 660K New Visitors Boosting Sales Tax Revenue by 7%

Grand Prairie is experiencing a tourism boom, with over 660,000 new visitors flocking to the city and Epic Central, thanks to a recent promotional campaign. This surge in foot traffic has resulted in a remarkable 9% year-over-year increase in visitors from October to May, a period that does not even account for the busy summer months.

The campaign has not only raised awareness of Grand Prairie but has also driven significant economic benefits. Sales tax revenue from travelers has risen by 6% in fiscal year 2024, with a projected 7% increase for fiscal year 2025. This growth is attributed to non-residents who are spending money in the city, showcasing the effectiveness of the marketing efforts.

Moreover, hotel occupancy tax revenue has surged by 13%, indicating that visitors are choosing to stay overnight in Grand Prairie. The data reveals that cities such as Houston, San Antonio, and even Los Angeles and New York are contributing to this influx, with an increase in the average length of stay for visitors.

As Grand Prairie continues to attract more tourists, city officials are optimistic about the ongoing impact on local businesses and the economy, emphasizing the importance of maintaining this momentum in the future.