City Partners With Texas Monthly To Boost Tourism With Data-Driven Marketing Strategy

During a recent Grand Prairie government meeting, officials highlighted the successful partnership with Texas Monthly, which has significantly enhanced the city’s marketing efforts. The funding for this initiative comes from hotel motel tax funds and EPIC funds, rather than the general fund, ensuring that resources are allocated effectively.

The partnership has yielded impressive results, with a reported 28% savings achieved through strategic negotiations. Officials noted that for fiscal years 2024 and 2025, Texas Monthly has delivered 100% of the promised marketing deliverables, which include over 6,300 promotional opportunities. This extensive outreach has resulted in more than 116 million impressions, showcasing Grand Prairie to potential visitors through various media channels.

The meeting also addressed upcoming events, with a focus on the festivals planned for fiscal year 2025. Officials confirmed that while there will be four festivals in 2025, the number will decrease to three in 2026, as some events are being relocated or adjusted.

As the city continues to track the effectiveness of its marketing strategies, officials emphasized the importance of reaching potential visitors at the beginning of their travel planning. With over 80% of travelers starting their search for destinations through advertisements, the city’s efforts aim to capture this audience and drive tourism to Grand Prairie.

Overall, the discussions underscored a commitment to enhancing the city’s visibility and attractiveness as a travel destination, aligning with broader community goals of economic growth and cultural engagement.