Stephanie Skinner Introduces Communication Vision for Mapleton City Council

The Mapleton City Council meeting held on August 6, 2025, commenced with a focus on the consent agenda items, which included five key topics. The meeting featured a notable introduction from Stephanie Skinner, the newly appointed public relations specialist for the city, who has been in her role for just over two months.

Skinner shared her extensive background, bringing over 20 years of government experience to Mapleton. She expressed enthusiasm for her new position and highlighted her vision for enhancing communication within the city. Skinner emphasized the importance of trust, transparency, and engagement as foundational elements of effective public communication. She aims to ensure that both long-time residents and newcomers feel informed, involved, and valued.

To achieve these goals, Skinner proposed expanding communication efforts through targeted email campaigns using the Everbridge platform. This initiative would allow residents to opt-in for updates on various topics, including meeting agendas, construction projects, recreation programs, and community events. She noted that the city’s social media presence has already seen a significant increase, with a 200% rise in reach and over 350 new followers on the main city pages since her arrival.

Recognizing that not all residents rely on social media for information, Skinner plans to utilize a mix of communication methods, including email, printed newsletters, and the city’s website, to ensure that information is accessible to everyone. She stressed the importance of delivering consistent messaging across all platforms while designating the website as the official information hub for residents.

The meeting concluded with a positive outlook on the city’s communication strategies, reflecting a commitment to keeping the community informed and engaged. The council looks forward to Skinner's initiatives as they aim to strengthen the connection between the city and its residents.