Regency Centers seeks sign variance for Jordan Ranch Market amid community concerns

The Fulshear Zoning Board of Adjustment meeting on August 14, 2025, focused on a proposed variance for a property identification sign at the new Jordan Ranch Market shopping center, located near the upcoming H-E-B on Texas Heritage Parkway. Kane Griffin, representing Regency Centers, presented the request for a 20-foot wide sign, emphasizing its importance for branding and visibility at the main entrance of the shopping center.

Griffin described the design elements of the shopping center, which include rustic features intended to create a welcoming atmosphere. He argued that the proposed sign is essential for promoting the shopping center's identity and enhancing customer experience. However, city staff, represented by Mr. Rodriguez, expressed concerns about granting the variance, citing a lack of demonstrated hardship and the potential for setting a precedent for larger signs in the area.

Public comments included support for the city staff's recommendation to deny the variance. Resident Kaye Colic voiced concerns about maintaining consistent sign regulations in Fulshear, highlighting the community's preference for smaller, less obtrusive signage. Other representatives from Regency Centers reiterated the importance of the sign for visibility and branding, but acknowledged the city's current regulations.

The board members engaged in discussions about the implications of granting the variance, questioning whether it would truly enhance visibility or simply create a more awkward sign design. The meeting concluded without a decision, leaving the future of the sign proposal uncertain as the board considers the community's sentiments and the city's sign regulations.