Spokane Valley unveils new tourism marketing strategy to boost regional events

Spokane Valley is set to enhance its tourism strategy following a recent meeting of the TPA Commission, where officials discussed a comprehensive marketing plan aimed at boosting destination appeal. The plan, which will guide efforts through 2025, emphasizes Spokane Valley's family-friendly atmosphere, safety, and accessibility, key attributes that are expected to attract a diverse range of visitors.

The commission highlighted extensive research conducted by 116 West, which identified target audiences including leisure travelers, youth sports participants, and business visitors. Spokane Valley aims to capitalize on its proximity to regional attractions and events, positioning itself as a prime lodging destination for those attending sports and entertainment events in the area.

Key strategies outlined include a dual approach to marketing: continuing to develop the Spokane Valley brand while also promoting the city as a convenient lodging option for visitors attending regional events. This strategy is designed to increase hotel occupancy and encourage longer stays, particularly from travelers within a 120-mile radius, which encompasses cities like Seattle, Portland, and even parts of Canada.

The meeting also revealed plans to leverage digital marketing, including paid search campaigns and social media advertising, to reach potential visitors. The commission noted a significant increase in digital engagement over the past year, with a 23% growth in Facebook followers and a rise in overall digital impressions.

Additionally, Spokane Sports has been engaged to provide expertise in event planning and venue development, ensuring that the city can host a variety of sports events effectively. Their involvement includes scouting for events and securing funding, which has already resulted in significant grants for venue improvements.

As Spokane Valley moves forward with its marketing initiatives, the focus remains on creating a vibrant tourism economy that benefits local businesses and enhances the community's identity. The commission is optimistic about the potential for increased visitor traffic and economic growth in the coming years.