CUSD Public Information Officer Role Expands to 261-Day Contract with Increased Responsibilities

The Coronado Unified School Board meeting on August 21, 2025, highlighted significant changes in the role and compensation of the district's Public Information Officer (PIO). The board discussed the transition of the PIO position from a part-time role to a full-time commitment, now requiring 261 working days per year, compared to the 186 days typical for teachers. This shift reflects an expansion of responsibilities, with the PIO now tasked with additional duties that include managing community engagement and supporting various district initiatives.

Superintendent Mueller clarified that the PIO's salary has increased from approximately $40,000 to $112,000, a change that has raised questions about the fairness of salary comparisons with teaching staff. Board members emphasized the importance of recognizing the additional days and responsibilities associated with the PIO role, which includes attending weekend and evening events, as well as managing public relations efforts that enhance the district's visibility and community connection.

The board also addressed public concerns regarding the perceived disparity in compensation, noting that salary adjustments for all district employees are based on negotiations and performance evaluations. The discussion underscored the critical nature of the PIO's role in shaping the district's public image and fostering community relationships.

In conclusion, the board's decision to elevate the PIO position reflects a strategic move to enhance communication and engagement within the community, with expectations that these changes will lead to improved public perception and support for Coronado Unified School District initiatives.