Council Approves Two Multi-Tenant Signs for Calisto Building Redevelopment

In a recent Richardson City Council meeting, discussions centered around a proposed variance for signage at a retail development site. The meeting highlighted the complexities of local zoning laws and the ongoing efforts to enhance the area's commercial appeal.

The primary focus was on a request to replace an existing single-tenant pole sign with two multi-tenant signs, each measuring 20 feet in height and 60 square feet in area. The developer, represented by Dylan Feaster of Mellow Signs, argued that the new signage would better serve the diverse tenants of the shopping center and improve the overall aesthetic of the area. Council members expressed support for the proposed pagoda-style design, emphasizing the need to eliminate the central sign to reduce visual clutter.

Councilmember Dorian suggested a modification to the plan, proposing to flank the property with two signs while removing the central one. This approach aims to maintain visibility for all tenants while adhering to the city's sign regulations. However, the council clarified that any increase in signage area would require a separate variance request, which could complicate the approval process.

The council's discussions also touched on the broader implications of signage regulations in Richardson. Current zoning laws permit only one single-use pole sign for sites under 10 acres, which has led to concerns about "sign pollution" in the area. The council acknowledged the challenges posed by these regulations, particularly as they relate to attracting new businesses and enhancing the shopping experience for customers.

As the meeting progressed, it became clear that while the council was inclined to approve the two proposed signs, they were cautious about the potential for future signage requests. The consensus leaned towards supporting the current proposal while encouraging the developer to explore options for future signage adjustments through the appropriate channels.

In conclusion, the Richardson City Council's deliberations on signage reflect a balancing act between regulatory compliance and the desire to foster a vibrant commercial environment. The outcome of this variance request will likely set a precedent for future developments in the area, as the council continues to navigate the complexities of local zoning laws and community aesthetics.