Budget Presentation Reveals Cost Savings in Full Time PR Role

In a recent Bexar County Commissioners Court Work Session, discussions centered around the potential cost savings of hiring a full-time public relations (PR) employee instead of relying on a third-party PR firm during election cycles. The conversation highlighted the financial implications of this decision, with one commissioner noting that their predecessor had contracted a third-party PR company for $15,000 per month during election periods, which typically lasted three to four months.

The commissioner argued that transitioning to a full-time position could save the county between $60,000 and $200,000 annually. This estimate was based on the costs incurred from the third-party firm, which was engaged not just for a single election but for multiple elections throughout the year, particularly in odd years when the county could face three to five elections, and up to seven in even years, depending on runoffs.

The discussion underscored the importance of evaluating long-term financial strategies in managing public relations efforts, especially in a politically active region like Bexar County. As the meeting concluded, the commissioners appeared to recognize the potential benefits of this shift, leaving the door open for further consideration of the proposal in future budget discussions.