Milwaukee County Transit Discusses Strategies to Reduce Fare Evasion and Improve Security

The Milwaukee County Committee on Transportation and Transit convened on September 3, 2025, to address pressing issues surrounding fare evasion and the implementation of new fare collection strategies for the Bus Rapid Transit (BRT) system. The meeting highlighted the challenges faced by the Connect 1 route, particularly regarding off-board fare collection, which aims to streamline the boarding process and reduce delays.

Officials reported a concerning trend in fare payment rates, exacerbated by the COVID-19 pandemic and the introduction of free rides. To combat fare evasion, which currently stands at approximately 33%, the committee discussed strategies to reduce this rate to 30%, potentially generating an additional $900,000 in annual revenue. However, the exact financial implications of proposed measures remain unclear, prompting concerns from committee members about budgeting and return on investment.

One proposed solution involves installing fare collection equipment on BRT buses, similar to that used on the rest of the fleet. This move aims to enhance payment efficiency and reduce the number of fare evasion incidents. Additionally, the committee explored the possibility of implementing an equity-focused fare program, which would offer reduced fares based on income, although the costs associated with this initiative are still undetermined.

The discussion also touched on the role of fare ambassadors, who would assist passengers and support bus operators. The estimated cost for these ambassadors is projected at $1.2 million, raising questions about the allocation of resources and the effectiveness of such a program in addressing safety concerns for operators and passengers alike.

Committee members emphasized the importance of collaboration between management and transit operators to develop effective solutions. They expressed a desire for more grassroots involvement in decision-making processes, advocating for the inclusion of operator feedback in future strategies.

As the meeting concluded, the committee acknowledged the need for ongoing evaluation of fare collection methods and the importance of fostering a safe and efficient transit environment. The commitment to improving Milwaukee County's transit system remains a priority, with officials pledging to work towards sustainable solutions that benefit both operators and the community.