Tamarac city commission approves ordinance for new digital billboards along Sawgrass Expressway

In a recent meeting held at Tamarac City Hall, city officials discussed a significant development that could reshape the landscape of local advertising and community communication. The Planning Board reviewed a proposal for new digital billboards along the Sawgrass Expressway, a move that aims to enhance both revenue generation for the city and public messaging capabilities.

The proposal, which stems from an ordinance adopted in July 2022, seeks to install two large digital signs strategically positioned to capture the attention of drivers on the expressway. These signs, measuring 14 feet by 48 feet, would be placed approximately 1,500 feet above ground level, ensuring visibility without intruding on nearby residential areas, which are over 2,200 feet away. This careful placement aligns with the city’s comprehensive plan and zoning regulations, emphasizing compatibility with the surrounding environment.

City officials highlighted the dual benefits of the billboards: they would not only serve as a revenue source through advertising but also function as vital communication tools for the community. The signs would allow for the rapid dissemination of important information, such as public safety alerts, community events, and traffic updates. For instance, in emergencies like hurricanes or missing person reports, the city could relay messages almost instantaneously, enhancing public awareness and safety.

Moreover, the proposal includes provisions to support local businesses by offering them advertising opportunities at reduced rates compared to larger corporations. This initiative aims to promote local commerce and ensure that Tamarac businesses can reach a broader audience traveling along the expressway.

The meeting also addressed the environmental impact of the billboards. Officials assured that the signs would utilize minimal power and would not contribute to visual clutter, adhering to state regulations regarding billboard spacing and safety. The technology employed in the billboards is designed to minimize distractions for drivers, with static ads changing every eight seconds, avoiding animated content that could divert attention from the road.

As the city moves forward with this proposal, the potential for increased revenue and enhanced community engagement stands at the forefront of discussions. The Planning Board's endorsement could pave the way for a new chapter in Tamarac's approach to public communication and local business support, marking a significant step in the city’s development strategy.