City of Cottonwood announces new deputy city managers and seeks TAB board applicants

The Sedona Tourism Advisory Board (TAB) meeting held on September 3, 2025, brought forth several key announcements and discussions that will impact the local community and tourism sector.

One of the most notable updates was the appointment of Lauren as one of the new deputy city managers. In her expanded role, she will continue to oversee tourism while also managing sustainability, IT, and arts and culture initiatives. This change aims to enhance the city’s approach to tourism by integrating it with broader community goals.

The board also discussed the importance of a holistic approach to tourism, emphasizing the need for collaboration across various departments. Members expressed interest in exploring additional topics that could benefit from more in-depth discussion in future meetings, indicating a desire for a more comprehensive understanding of tourism's impact on the community.

In terms of community engagement, the board announced that it is currently accepting applications for five vacancies on the TAB. With three members reapplying and two spots open, the board encouraged community members to consider applying, highlighting the competitive nature of the selection process.

Additionally, a volunteer appreciation brunch is scheduled for September 16, where TAB members will be recognized for their contributions. This event underscores the board's commitment to acknowledging the efforts of its volunteers, fostering a sense of community and appreciation.

The meeting also touched on recent tourism trends, with reports indicating a decline in website traffic for many destination marketing organizations (DMOs). However, Sedona's tourism website has seen growth, attributed to effective marketing strategies and a strong online presence. This positive trend positions Sedona uniquely compared to other destinations, suggesting that ongoing efforts in digital outreach are paying off.

Lastly, the board shared recent press coverage highlighting Sedona, including a feature on a German television segment and articles in Australian media. These efforts are part of a broader strategy to promote Sedona as a premier travel destination, showcasing its natural beauty and cultural offerings.

As the meeting concluded, the board's discussions reflected a proactive approach to tourism management, emphasizing community involvement and strategic marketing to enhance Sedona's appeal as a destination. The outcomes of this meeting will likely shape future initiatives aimed at benefiting both residents and visitors alike.