Colleyville City Council Introduces Brighten Up the Boulevard Christmas Light Grant Program

In a recent Colleyville City Council work session, officials discussed the launch of a new initiative aimed at enhancing the holiday spirit in the community through a Christmas light grant program. Dubbed "Brighten Up the Boulevard," the program is designed to encourage local businesses along the boulevard to participate in a festive lighting display, thereby creating a more inviting atmosphere during the holiday season.

The proposed program would offer a 2-to-1 matching grant, with up to $5,000 available for shopping centers and $2,000 for individual businesses. The council has earmarked $50,000 in initial funding to kickstart the program, which aims to beautify the commercial corridor and attract visitors during the holidays. The beautification committee will oversee the application process, ensuring that submissions align with the city’s aesthetic goals.

Council members expressed optimism about the program, noting that it could significantly enhance the visual appeal of the area. The initiative is expected to have a broad impact, with the potential to support multiple businesses. However, there were discussions about the possibility of adjusting the grant amounts to allow for more businesses to participate, particularly if demand exceeds expectations.

The council also addressed logistical concerns, such as ensuring that individual businesses within shopping centers can apply for grants, even if the property owner is not interested in participating. This flexibility aims to foster community involvement and ensure that as many businesses as possible can contribute to the festive atmosphere.

The program emphasizes a consistent look across the boulevard, with a focus on commercial-grade lighting that enhances building outlines and rooflines. This approach is intended to create a cohesive visual experience for visitors, distinguishing Colleyville as a holiday destination.

While the current focus is on the boulevard, there is potential for future expansion to include other areas, such as the Village, depending on the program's success and community interest. The council anticipates that as word spreads, more businesses will seek to participate in subsequent years.

In conclusion, the "Brighten Up the Boulevard" grant program represents a proactive step by the Colleyville City Council to enhance community engagement and beautification during the holiday season. As the council prepares to formalize the program, the anticipation of increased participation and the potential for future expansions highlight the initiative's significance for local businesses and the community at large.