Clay County Tracks 723 Key Website Events to Measure Visitor Engagement

In a recent meeting of the Clay County Tourist Development Council, officials gathered to discuss the impressive performance of the county's tourism website, which has seen a significant surge in traffic and engagement over the past two months. The meeting, held on September 3, 2025, highlighted key metrics that underscore the effectiveness of their online outreach efforts.

With 67,000 visitors directed to the website, the council emphasized the importance of understanding user behavior once they arrive. Brooke, a key presenter, shared that they tracked 723 significant interactions, revealing that visitors are not only exploring the site but also engaging with local businesses. Outbound activity, such as clicks to local business directories and lodging partners, accounted for a substantial portion of these interactions, indicating a strong interest in what Clay County has to offer.

The statistics were encouraging: page views increased by 103% year-over-year, and the engagement rate reached an impressive 90%. These figures suggest that visitors are not just passing through; they are actively seeking information and resources about the area. The council expressed gratitude for the collaborative efforts of the Clay County team, which have been instrumental in enhancing the website's content and functionality.

Questions from council members further explored the effectiveness of their advertising strategies. A notable 3.92% click-through rate (CTR) on social media ads was highlighted, significantly above the industry benchmark of 1%. This indicates that their targeted advertising is successfully reaching the right audience.

However, the discussion also touched on the challenges of tracking the direct impact of online engagement on event attendance and ticket sales. While the council has implemented campaigns to track user devices returning to Clay County, accurately measuring conversions—such as hotel bookings or event ticket purchases—remains complex. The council acknowledged the need for improved methods to connect online interactions with tangible outcomes.

As the meeting concluded, the council members expressed optimism about the future of Clay County tourism, recognizing the potential for continued growth and engagement through their digital platforms. The insights shared during this session not only reflect the current success of their initiatives but also set the stage for ongoing efforts to enhance the visitor experience in Clay County.