San Clemente reviews marquee and mural proposals for the Miramar Theatre

The San Clemente Design Review Subcommittee convened on August 27, 2025, to discuss significant updates regarding the Miramar Theater project and the Valencia Building Sign Program, both of which are poised to enhance the local community's aesthetic and cultural landscape.

A key focus of the meeting was the proposal to recreate historical artwork on the Miramar Theater, including a mural and cornice elements. The subcommittee expressed enthusiasm for these artistic additions, which aim to preserve the building's historical character while integrating modern design elements. The city staff noted that the existing code allows for murals without necessitating a public hearing, facilitating a smoother approval process. However, the discussion also highlighted the financial implications for the theater's owner, with estimates suggesting that implementing a marquee and mural could cost upwards of $50,000. The subcommittee members debated the necessity and potential impact of a marquee, with some expressing concerns that it might detract from the building's overall aesthetic.

In addition to the Miramar Theater, the subcommittee reviewed the Valencia Building Sign Program, which proposes a master sign plan for a new restaurant and Pilates studio. The plan includes three signs, two facing El Camino Real and one facing West Avenida Valencia. The subcommittee emphasized the importance of ensuring that the signage aligns with the architectural standards of the area, particularly given the building's location within an architectural overlay district. Staff recommended a projecting sign to enhance visibility while minimizing obstruction from nearby palm trees.

The discussions underscored the subcommittee's commitment to balancing historical preservation with modern development, ensuring that new signage and artistic elements contribute positively to San Clemente's unique character. As the proposals move forward to the planning commission, community members can anticipate a blend of historical homage and contemporary design that reflects the city's vibrant culture.