Fort Pierce is taking significant strides towards a cleaner and more beautiful community with the launch of the "Our City, Our Responsibility" anti-littering campaign. During the City Commission meeting on September 8, 2025, project manager Kamal Kamon presented a comprehensive overview of the initiative aimed at reducing litter and promoting environmental stewardship among residents.

The campaign is rooted in the city's strategic goal to enhance community aesthetics and has been developed in collaboration with the Key Fort Pierce Beautiful Advisory Board. This board, consisting of appointed members and city staff from various departments, has been instrumental in shaping the campaign's vision and strategy. The initiative emphasizes community involvement, encouraging residents to take personal responsibility for litter management.

Kamon highlighted the campaign's mission to promote a cleaner, greener Fort Pierce by providing resources and educational opportunities for residents. The campaign aims to make it easy for individuals to contribute to litter reduction, with simple actions such as proper waste disposal and picking up litter when seen. The vision is clear: to create a future where litter is a thing of the past and the natural beauty of Fort Pierce is preserved.

The campaign is structured in phases, with the first phase focusing on branding and community outreach. A new logo featuring a manatee has been introduced, along with promotional materials designed to spread awareness. Partnerships with local businesses, such as Selfish Brewing Company, have already been established to enhance community engagement. The second phase will involve further outreach efforts, including multilingual mailers and educational programs targeting cultural subgroups.

Kamon also emphasized the importance of volunteer involvement, recognizing the critical role that community members play in the campaign's success. Various activities, such as the Adopt a Road program and quarterly cleanups, are planned to engage volunteers and foster a sense of ownership among residents.

Commissioners expressed strong support for the initiative, with suggestions to involve local youth in community service projects, such as distributing educational materials. The discussion underscored the need for collective responsibility in maintaining the community's cleanliness, with several commissioners sharing personal commitments to lead by example.

As the campaign progresses, Fort Pierce aims to instill a sense of pride in its residents, encouraging them to actively participate in keeping their city clean. The "Our City, Our Responsibility" campaign is not just about reducing litter; it is about fostering a culture of environmental stewardship that will benefit the community for generations to come.