The Funding Review Advisory Committee Meeting #8 took place on September 9, 2025, in Columbus, Franklin County, Ohio, focusing on the city's tourism and economic development strategies. The meeting highlighted significant achievements and future opportunities for Columbus as a growing destination for events and tourism.

The session began with a report on the economic impact of hosting major events, revealing that Columbus has secured commitments totaling $250 million, with an additional $200 million in the pipeline. Notably, the American Society of Association Executives (ASAE) announced their return to Columbus in 2030, reflecting the city's successful hosting of past events. The Greater Columbus Sports Commission reported that 2024 was a record year, showcasing events like the US Figure Skating Championships and the MLS All-Star Game, which alone generated $20 million in direct spending.

The committee discussed the importance of long-term planning in securing high-profile events, citing the NCAA Women's Final Four, which will return in 2027 after a successful initial hosting in 2018. This event, along with others, has positioned Columbus as a key player in hosting major sporting events, particularly in women's sports.

Sarah, a representative from Experience Columbus, emphasized the need for ongoing marketing efforts to raise awareness of the city. A recent perception study indicated that while there is no negative view of Columbus, familiarity outside Ohio is low. The study revealed that only 16% of individuals within a 250-mile radius are very familiar with the city, highlighting a significant opportunity for growth in tourism.

The committee noted that residents support tourism, with 92% believing it benefits the area. To capitalize on this support, the meeting concluded with a proposal for an additional $15 million annual investment in tourism marketing. This funding would primarily focus on aggressive sales and marketing campaigns, with projections estimating an additional $2 billion in direct visitor spending by 2030, along with increased revenue and job creation.

Overall, the meeting underscored Columbus's potential as a leading destination for events and tourism, while also addressing the challenges of increasing visibility and familiarity in a competitive landscape. The committee's discussions set the stage for strategic investments aimed at enhancing the city's profile and economic growth in the coming years.