[{"_1":2,"_100":-5,"_101":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,76,88],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},"mediaId",6473817,"mediaKeyId","5743414-fab7d1393b8fab95230b82d3a18764aa","parentId",5743414,"title","Poudre School District presents enrollment survey results, ‘Choose PSD’ marketing campaign and five‑year projections showing projected decline","audioSeconds",2199,"startMs",4761000,"endMs",6960000,"viewUrl","/Search/View?dp=1&key=5743414-fab7d1393b8fab95230b82d3a18764aa&start=4761&end=6960","thumbnailUrl","https://assets.pipeline.soar.com/5743414-fab7d1393b8fab95230b82d3a18764aa/thumbnail_4761000.jpg","articleUrl","/articles/6473817/Colorado/Poudre-School-District-presents-enrollment-survey-results-Choose-PSD-marketing-campaign-and-fiveyear-projections-showing-projected-decline","mediaUrl","https://secure.pipeline.soar.com/6473817-6f26e65fd5e3795494f990350136e1af/orig.mp4?Expires=1771187241&Signature=gmPwqRMttMjEs1Y3sI5lsWycypTJrUjBfukaLd8klGr-aKAZqNbhB8hkpVJZLHWYkE3zvdiW3WwtPqZ8otZ-fcCZq9U6BUUhvLOWaH~Bxv96rUtMQu8K23KFt97y6Slv9sSYtYuPFwwAqiTjaBUqA2v9smq7pCNPJ3jV9kA1UXAXbuJLEgEen4eOWAkvKsU9PO5ztfGZ4CTLYr8HGLoYOKby4hgEeoUFJWT8SZVW8IXWkTitWN706oMp6iYlhLfWHt5YZ6g0XpShkMUR7AlGljJD6S1Y2~lOCqkF8yJNrE1XTIA0Y3SYMlNPOhtMu7ve6sGPaO~ECTOKqCZUJ0ewVA__&Key-Pair-Id=KUT5TJCACFTXG","author","Poudre School District","date","2025-09-03T15:16:52Z","article","Poudre School District officials presented the results of a districtwide enrollment survey, outlined a district marketing effort called Choose PSD and released a movement analysis and five‑year enrollment projections at the Sept. 9, 2025, Board of Education meeting. District leaders said the work is intended to guide staffing, budgeting and community outreach.

The enrollment survey ran Jan. 13–26, 2025. Dr. Duane Schmitz, the district’s chief institutional effectiveness officer, told the board the survey gathered 802 elementary, 424 middle and 378 high‑school family responses and that the district treats the results as perception data — a sample, not a census. “It occurred, last spring, early spring, so January 13 to January 26,” Schmitz said, describing the survey window.

District staff said three themes emerged across grade bands: elementary families prioritize proximity and capable programming, middle‑school families emphasize belonging, and high‑school families focus on future‑readiness (dual enrollment, career and technical opportunities and extracurriculars). The survey also flagged safety and behavior, mental health and supports for students with special needs as community priorities.

The district has used survey findings to shape the Choose PSD marketing campaign, launched in March 2025. Dr. Lauren Hooten, chief of staff, described the campaign as a mix of districtwide and campus‑specific outreach to current and prospective families, non‑English speakers and secondary audiences such as taxpayers and local businesses. “We are really striving to continue to reinforce that PSD is the top choice for pre k 12 education in Northern Colorado,” Hooten said.

Staff provided advertising metrics and outreach counts: the district’s Meta (Facebook/Instagram) buys reached roughly 700,000 audience members with nearly 800,000 impressions and about 23,000 clicks (a 2.9% click‑through rate), the Google Display Network delivered roughly 500,000 impressions (CTR about 0.1%), and district Spanish‑language ads showed measurable engagement. Physical outreach included two months of billboards (about 90,060 weekly impressions), a Valpak mailer to about 20,000 households, a kindergarten mailer to about 6,000 residential addresses, and a Choose PSD mailer to about 9,900 households with school‑age children. Staff also said they are placing QR‑coded banners and doing on‑the‑ground events such as Hero Fest and Treatsylvania.

Separately, Chief Technology Officer Bud Hunt and the district data team presented a movement analysis and the five‑year projection the district will use for budgeting. Hunt said movement analysis (who chooses in and out of district and between district schools) is based on October count data and that the team distinguishes historical facts from modeled projections. “A 5 year projection is a lot like driving at night,” Hunt said, noting that accuracy decreases with time but that one‑year projections are stronger.

Key numbers shared by staff: the district’s October count baseline for 2024 was about 25,509 students; the projection used for budgeting estimates roughly 23,050 students by school year 2028–29 (a projected decline of several thousand students districtwide over five years). The movement analysis showed a long‑term net choice‑out trend (more families choosing non‑PSD public options or online providers than choosing into PSD from outside the boundaries in recent years), and the district recorded a net choice‑out of 739 students in the latest historical year.

Hunt outlined the projection methodology the team uses, including cohort‑survival modeling, birth‑rate and county demography inputs, housing growth data and historical choice trends. He said the team aims for conservative (slightly under) enrollment estimates to avoid overcommitting budgets. He also shared the team’s historical accuracy: excluding the COVID years, their projections have been within about 1% on average over the last decade.

Board members and staff discussed the survey’s sample size and representativeness: Schmitz and Hooten said the survey is one source of voice that should be triangulated with focus groups, advisory committees and other engagement work. Several board members asked staff to produce a concise, public “playbook” showing the data sources and modeling assumptions used to create projections and to surface where families are choosing programs and why.

District staff said next steps include continued community engagement, targeted focus groups (including groups the district may hear from less often), and regular updates to the board as the team refines projections and ties them to budgeting and facility planning.

Ending — Board follow‑up and transparency plans

Board members requested additional, publicly shareable materials showing the inputs and assumptions behind the projections (county demography, birth data, housing pipelines, October count definitions, and choice matrices by neighborhood and school). Staff agreed to provide those materials and to continue refining outreach and focus‑group strategies to better represent families who were less likely to complete the survey.","mediaType","Video","parentTitle","Board of Education Meeting: September 9, 2025","oneSentenceSummary","Poudre School District officials presented survey results, a new marketing campaign and a movement analysis with five‑year projections that the district said will guide staffing and budgeting.","taxTitle","Poudre School District R-1, School Districts , Colorado","taxId",14270,"location","Colorado","headline","","shortSummary",{"_33":77,"_35":36,"_37":38,"_39":78,"_41":79,"_43":80,"_45":81,"_47":82,"_49":83,"_51":84,"_53":85,"_55":56,"_57":58,"_59":86,"_61":62,"_63":64,"_65":87,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6473807,"Votes at a glance: Board approves resolutions for Hispanic/Latinx Heritage Month, National Suicide Prevention Month and Attendance Awareness Month",679,2497000,3176000,"/Search/View?dp=1&key=5743414-fab7d1393b8fab95230b82d3a18764aa&start=2497&end=3176","https://assets.pipeline.soar.com/5743414-fab7d1393b8fab95230b82d3a18764aa/thumbnail_2497000.jpg","/articles/6473807/Colorado/Votes-at-a-glance-Board-approves-resolutions-for-HispanicLatinx-Heritage-Month-National-Suicide-Prevention-Month-and-Attendance-Awareness-Month","https://secure.pipeline.soar.com/6473807-959e469e5b4653acd6d0be28c0ce489a/orig.mp4?Expires=1771187241&Signature=CQ6vyvyifc58ped1yhHw8-x3vKV14cvtX7StZSaFwmyT2HD0iNtP9QW9aeM1eMRsENUhTVEXriSiSutGNZNudrsGjcaxa3jeMlqnIEae8Adoc-tY4-jYKJiWuxwUjFUv6t2y0ZChIC9mzgclZ3Qtywl4JZGUhFCmzfBFQsmgY0qUUzfxoG6Z9eVujCMLzvYjQhEMciHLIvMNT3IYXWmBhY3UeF6LHE6akJZ8E4p-6SAla51TBSwmfqhuoo6dtLm9pwCQ~hE53aDDN-2xBwFvVIY3NlsgwvdGG8Be8ZxfKIq-Z0OyOFRR0RLbmMutEkbK5Woap2eWUG6S1DtFnRfuMw__&Key-Pair-Id=KUT5TJCACFTXG","The Poudre School District Board of Education voted unanimously on three resolutions during the Sept. 9, 2025 meeting.

Hispanic/Latinx Heritage Month (Sept. 15–Oct. 15, 2025)
Motion: \"I move that the board approve the resolution in support of Hispanic Latinx heritage month, September 15 through 10/15/2025.\" (mover: Connor Duffy; second: Kevin Havelda)
Vote: Kristen Draper — Aye; Connor Duffy — Aye; Kevin Havelda — Aye; Scott Schoenbauer — Aye; Andrew Spain — Aye; Jessica Zamora — Aye. Motion passes 6–0.

National Suicide Prevention Month
Motion: \"I move that the board approve the resolution in support of National Suicide Prevention Month.\" (mover: not specified in transcript; second: Connor Duffy)
Vote: Kristen Draper — Aye; Connor Duffy — Aye; Kevin Havelda — Aye; Scott Schoenbauer — Aye; Andrew Spain — Aye; Jessica Zamora — Aye. Motion passes 6–0.

Attendance Awareness Month
Motion: \"I move that the board approve the resolution in support of attendance awareness month.\" (mover: Kevin Havelda; second: Scott Schoenbauer)
Vote: Kristen Draper — Aye; Connor Duffy — Aye; Kevin Havelda — Aye; Scott Schoenbauer — Aye; Andrew Spain — Aye; Jessica Zamora — Aye. Motion passes 6–0.

Each motion was introduced during the consent/discussion portion of the Sept. 9 meeting and speakers representing the items (district staff and community members) briefly addressed the board before the votes. No opposed votes or abstentions were recorded in the transcript.","The Poudre School District Board of Education unanimously approved three ceremonial resolutions during its Sept. 9 meeting: a resolution recognizing Hispanic/Latinx Heritage Month (Sept. 15–Oct. 15, 2025), a resolution supporting National Suicide Prevention Month, and a resolution supporting Attendance Awareness Month. All motions passed 6–0.",{"_33":89,"_35":36,"_37":38,"_39":90,"_41":91,"_43":92,"_45":93,"_47":94,"_49":95,"_51":96,"_53":97,"_55":56,"_57":58,"_59":98,"_61":62,"_63":64,"_65":99,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},6473812,"Parents and advocates urge Poudre School District to audit special‑education services after multi‑year declines in IEP graduation rates",227,4164000,4391000,"/Search/View?dp=1&key=5743414-fab7d1393b8fab95230b82d3a18764aa&start=4164&end=4391","https://assets.pipeline.soar.com/5743414-fab7d1393b8fab95230b82d3a18764aa/thumbnail_4164000.jpg","/articles/6473812/Colorado/Parents-and-advocates-urge-Poudre-School-District-to-audit-specialeducation-services-after-multiyear-declines-in-IEP-graduation-rates","https://secure.pipeline.soar.com/6473812-56d8528dc332e721c0d1795ac6247bd1/orig.mp4?Expires=1771187241&Signature=Cb6bn-OexqPoxO5i35I3AmortxzJpkpPX330uzsgk58-kUcY7vZox5Jj0T5x2186TwNWaIE-Bn-S39F1pcCAi7UZfW83i0xlmU-YDjoVML1ndAY5NlKVsIlpjG--pJ6lrBJGESSgs-5OMDS5dn7KbLJHMCh55ktID37wH5d3FKRNWfhVT6wYeCbzVyJovMsN9setA4ZFIj245ao8vhCvso5FqnhJsejoLVAdPC4DU6WwRHTzQRfdDsv-bMK7IQmJY1DO-LLtMHplmQ71kOrX0293tXcpHA4L5L0~u9Tuiro9rLLmYopDOO4i~l3jQ-gNN6EaNBFhQxXYyn7K61sZEQ__&Key-Pair-Id=KUT5TJCACFTXG","Parents and advocates used the Poudre School District Board of Education’s public comment period on Sept. 9 to press the district for changes to special‑education services, saying four‑year graduation rates for students with Individualized Education Programs have declined for several years and calling for an audit of the district’s disability services.

Anna Labeda told the board she has a child on an IEP and described a prolonged eligibility process last school year. “I can't shake the fact that our 4 year graduation rates for students on IEPs are below for 5 consecutive years,” Labeda said. She said inconsistent site practices, delays in eligibility determinations and insufficient district‑level direction have harmed students and asked the board to initiate a disabilities audit to identify root causes and prompt changes.

Danny Lawrence, who said he reviewed Colorado Department of Education reports, told the board he found that in the 2023–24 school year students with IEPs and 504 plans accounted for 68% of law‑enforcement referrals in the district. “That would be 68% of the law enforcement referrals in our district went to kids that had 5 0 fours and IEPs,” Lawrence said. He urged the board to direct the superintendent to commission an audit of the integrated services department and appoint a task force to examine data and recommend corrective steps.

Speakers framed the issue as urgent. Lawrence said the district had 17 open investigations with the U.S. Department of Education Office for Civil Rights related to disability‑rights issues and argued that the trends point to systemic problems affecting student retention and graduation. Labeda and Lawrence asked the board to provide explicit board‑level direction to the superintendent and to set measurable district goals for students with disabilities.

Board members and staff did not take immediate action in the meeting but thanked speakers for raising the issues and said the district would continue community engagement and reporting. The board also reminded the public of an upcoming community engagement session.

Ending — community requests and next steps

Speakers requested a formal disabilities audit, a task force to review integrated services and clearer board direction on measurable goals for students with disabilities. The board accepted the comments and indicated staff follow‑up and additional opportunities for public engagement.","Public commenters described declining four‑year graduation rates for students with IEPs, high rates of law‑enforcement referrals for students with disabilities and asked the board to order an audit and task force to review special‑education practices and outcomes.","actionData","errors"]

Article not found

Poudre School District presents enrollment survey results, ‘Choose PSD’ marketing campaign and five‑year projections showing projected decline

Votes at a glance: Board approves resolutions for Hispanic/Latinx Heritage Month, National Suicide Prevention Month and Attendance Awareness Month

Parents and advocates urge Poudre School District to audit special‑education services after multi‑year declines in IEP graduation rates