In a recent City Council meeting held on September 8, 2025, the Mount Shasta Council made significant strides in enhancing the city’s marketing efforts while also exploring cost-saving measures in development services.

One of the key decisions was the approval of a renewal for the Visit Mount Shasta marketing campaign with Ascension Aesthetic, set to run through June 30, 2026, at a cost of $3,200 per month. Council members expressed strong support for this initiative, emphasizing the importance of digital advertising in reaching potential visitors. The discussion highlighted the need for a unified approach between the marketing campaign and the visitor center, aiming to integrate both digital and in-person outreach to maximize effectiveness and reduce costs.

Council members acknowledged the challenges in measuring the return on investment (ROI) for these marketing efforts, particularly in light of fluctuating sales tax revenues. Despite these challenges, there was a consensus that the city has experienced a busy summer, suggesting that the marketing strategies are having a positive impact.

In addition to marketing discussions, the council addressed a contract renewal with Development Compliance Solutions. However, this item was tabled for further consideration. Council member Todd raised concerns about the potential for hiring a local part-time employee to provide similar services, which could lead to cost savings while maintaining service quality. The council agreed to revisit this topic in two weeks, allowing for further discussions with the current service provider.

Overall, the meeting underscored the council's commitment to enhancing Mount Shasta's visibility as a tourist destination while also being mindful of budgetary constraints and exploring local employment opportunities. As these initiatives move forward, residents can expect continued efforts to promote the city and improve local services.