The City of Brentwood's Communications Committee convened on September 16, 2025, to discuss various topics related to social media engagement and community outreach. The meeting began with a review of the monthly social media analytics report, highlighting a steady year-to-date increase in engagement, although a slight dip was noted for the month due to seasonal changes as summer ends and school resumes.

The committee discussed the introduction of new metrics to track post link clicks and video views, with an emphasis on enhancing video content. A new video series titled "60 Seconds with Staff" is set to launch, aiming to introduce city employees to residents and humanize the services provided by the city. The initial videos will feature staff from public works, planning, and sanitation, with the goal of fostering a connection between residents and city workers.

Committee members explored the potential of sharing these videos on platforms like YouTube to better track engagement metrics. The discussion included ideas for incorporating more dynamic content, such as showing employees in action, to enhance viewer interest. The committee acknowledged the importance of keeping videos concise, ideally between 30 to 60 seconds, to align with current social media trends.

Further discussions touched on the possibility of creating time-lapse videos of ongoing projects, such as the library renovation, to visually document progress and engage the community. While the library operates independently, the committee expressed interest in collaborating with them to explore this idea.

The meeting concluded with a review of the consent agenda, which included the approval of meeting minutes. The committee's focus on improving communication strategies and community engagement through innovative video content reflects a proactive approach to connecting with Brentwood residents. The next steps will involve implementing the video series and exploring additional content opportunities to enhance the city's social media presence.