The Kentwood City Commission meeting on September 16, 2025, spotlighted significant amendments to the city's zoning ordinance, particularly concerning signage regulations. The proposed changes aim to simplify definitions and streamline the rules governing both permanent and temporary signs throughout the city.

Key among the revisions is the consolidation of sign definitions. Previously distinct categories for flags, freestanding signs, and wall signs have been merged into broader classifications. For instance, the ordinance now recognizes a single definition for flags, eliminating the previous distinctions between commercial and non-commercial flags. In commercial zones, residents can now display up to four flags, while residential areas are limited to two.

The meeting also addressed the regulations surrounding temporary signs, which include banners, real estate signs, and political signs. The updated ordinance allows for a maximum of three temporary signs in residential areas, provided they are under six square feet. In commercial districts, signs can be up to 24 square feet without a permit, with larger signs requiring a permit and limited to a total of 50 days per year.

Commissioners expressed interest in these changes, particularly regarding the impact on local businesses and community events. The adjustments are designed to enhance clarity and compliance, making it easier for residents and businesses to navigate the signage rules.

As the city moves forward with these amendments, officials anticipate that the streamlined regulations will foster a more visually cohesive environment while accommodating the needs of Kentwood's diverse community.