The Yellowstone County Commissioner Meeting on September 12, 2023, highlighted significant improvements and future plans for local events, particularly focusing on enhancing visitor experiences.

A key discussion point was the successful implementation of shade structures at recent events, which received positive feedback from attendees. The addition of three shade cell arrays and picnic tables, sponsored by Ace, provided much-needed relief from the sun. Officials noted that these areas were popular, with many people utilizing them throughout the event. Plans are already in motion to expand shade options for next year, potentially adding more structures in various locations.

The meeting also addressed the redesign of the Midway area, which was opened up to improve flow and accessibility. Despite concerns about crowd sizes, attendance numbers remained consistent with the previous year, indicating that the changes were effective.

Another highlight was the introduction of the Heritage Park area, which featured a new location for the Fourth Avenue stage and various displays, including a teepee and educational tents. Officials expressed optimism about developing this green space further, with plans for additional trees, grass, and pathways to encourage community engagement.

On the agricultural front, the first growth of a cover crop was reported, with hopes to plant winter wheat soon. However, the need for a seed drill was emphasized, as the county is seeking connections to secure one for the upcoming planting.

In terms of marketing and sales, there was a noted downturn in attendance for night shows, attributed to the success of a concurrent air show and late confirmations for performances. To address this, the county is moving forward with a request for proposals for talent buying, aiming to secure acts earlier for next year’s events. Additionally, there are plans to launch a value pass promotion around Black Friday or Christmas to boost ticket sales.

Overall, the meeting underscored a proactive approach to improving community events and enhancing visitor experiences in Yellowstone County, setting the stage for a successful year ahead.