Newport City Council has taken a significant step towards preserving the historic Purple People Bridge, a vital connection between Cincinnati and Newport, by approving a new partnership with the Bridal Company and Southbank Partners. This decision, made during the council meeting on September 15, 2025, aims to enhance the bridge's potential as a community asset and improve its financial management.

The bridge, which has been in operation for over 150 years, attracts around 700,000 visitors annually. Council members emphasized the importance of this structure not only as a transportation link but also as a recreational space that fosters community engagement. The council's commitment to making Newport the most bicycle and pedestrian-friendly city in Northern Kentucky was highlighted, with the bridge serving as a key component of this vision.

During the meeting, officials discussed the need for comprehensive financial transparency regarding the bridge's operations. Council members requested detailed financial reports from the Bridal Company to better integrate the bridge's financials into the city's budget. This proactive approach aims to ensure sustainable funding and management of the bridge, which has faced challenges in the past due to its nonprofit status.

The council also recognized the historical significance of the bridge and the efforts of past leaders who fought to save it from demolition in 2001. The partnership with Southbank Partners is seen as a crucial move to activate underutilized areas of the bridge and enhance its role as a community hub.

In addition to the bridge discussions, the meeting included a moment of remembrance for Robert Ingalls, a respected community leader who recently passed away. His contributions to Newport and the African American community were acknowledged, underscoring the city's commitment to honoring its history and fostering community spirit.

As Newport moves forward with this partnership, the city council remains focused on ensuring that the Purple People Bridge continues to serve as a cherished landmark for future generations. The next steps will involve detailed planning and collaboration with regional partners to maximize the bridge's potential as a vibrant community asset.