The Temecula Planning Commission meeting held on September 17, 2025, focused on a significant proposal from Temecula Korean Barbecue, which is seeking a Type 47 liquor license to serve spirits alongside its existing offerings of beer and wine. The owner, Gary Choi, presented the case for the license, emphasizing the need for his restaurant to remain competitive in a rapidly growing market of Korean barbecue establishments in the area.

Choi highlighted that Temecula has seen an increase in Korean restaurants, with five new establishments opening in the last three years, which has led to a decline in sales for his business. He explained that the restaurant, which has been in operation since 2001, has struggled to maintain profitability, particularly with the rising costs of ingredients and the challenges posed by limited seating capacity. Currently, the restaurant has only 66 seats and 13 tables, making it difficult to achieve the turnover necessary for success in the all-you-can-eat dining model.

During the meeting, Choi detailed how the addition of spirits could enhance the dining experience and attract more customers. He noted that the profit margins on alcoholic beverages are significantly higher than those on food, which could help stabilize the restaurant's finances. Choi also mentioned that the Riverside County only approves 20 Type 47 applications each year, and his restaurant was fortunate to be selected this year.

Commission members expressed concerns about the potential for oversaturation in the market and the implications of granting more liquor licenses. They acknowledged the challenges faced by local businesses, particularly in the wake of economic fluctuations over the past few years. However, they also recognized the importance of supporting local establishments to ensure their survival.

The meeting concluded with a commitment to further evaluate the proposal and its potential impact on the community. The Planning Commission will consider the application in light of the discussions held during the meeting, weighing the needs of the business against the broader implications for the local market.