Austin Water seeks approval for $4M Go Purple pilot incentive program extension

September 16, 2025 | Austin, Travis County, Texas


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Austin Water seeks approval for $4M Go Purple pilot incentive program extension
The Austin Resource Management Commission convened on September 16, 2025, to discuss the continuation of the Go Purple pilot incentive program, which supports alternative on-site water reuse and reclaimed water connections for new commercial, mixed-use, and multifamily developments. The proposed resolution would authorize Austin Water to allocate $4 million for fiscal years 2025 and 2026, with specific funding caps of $1.5 million for affordable housing projects exempt from reuse requirements and $500,000 for all other projects.

The meeting began with a request to clarify the resolution's language, followed by a motion to discuss the proposal. Vice Chair Robbins expressed concerns about the ongoing rebates, suggesting that while the program is beneficial, it should be phased out for all but low-income projects after two more years, specifically by fiscal years 2027 and 2028.

Robbins sought to amend the resolution to reflect this recommendation, but staff clarified that the commission could only recommend the resolution as it stands. However, they confirmed that a rider could be attached to the recommendation. Robbins indicated he would draft specific language for this amendment.

The discussion continued with other commissioners weighing in, highlighting the importance of balancing incentives with fiscal responsibility. The meeting underscored the ongoing debate over the sustainability of rebate programs in the context of water resource management.

As the meeting progressed, the commission aimed to finalize their recommendations and ensure that the proposed incentives align with the city's long-term water management goals. Further discussions and potential amendments will be addressed in future meetings as the commission seeks to refine its approach to water reuse initiatives.

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