Austin's commitment to sustainable water management took a significant step forward during a recent government meeting, where officials discussed the Go Purple pilot incentive program. This initiative, presented by Catherine Dushinski, a supervising engineer with Austin Water, aims to enhance water reuse across the city, aligning with the broader Water Forward long-range supply plan.

Approved by the city council in March 2024, the Go Purple program introduces several key strategies to promote water reuse in new commercial and multifamily developments. The program mandates code changes that require large development projects—defined as those exceeding 250,000 square feet—to incorporate on-site water reuse systems. This includes connecting to the municipal reclaimed water network, which provides treated wastewater for non-potable uses such as irrigation and toilet flushing.

For developments located within 500 feet of the reclaimed water network, the program requires the extension of the main water line to facilitate these connections. For those further away, developers must implement systems to capture and treat rainwater and condensate for similar uses.

To support these initiatives, the program includes affordability strategies, offering incentives and cost-sharing options to help offset the expenses associated with implementing water reuse systems. Additionally, a community benefit charge of 15 cents per thousand gallons on utility bills will fund the expansion of the reclaimed water system and support on-site reuse projects.

The Go Purple program represents a proactive approach to water management in Austin, addressing both conservation and the need for sustainable water sources as the city continues to grow. As the program rolls out, it is expected to significantly contribute to the city's water supply resilience and environmental sustainability efforts.