Norwalk City Council Approves $100K Crisis Communication Contract with Moreno Group

September 17, 2025 | Norwalk, Los Angeles County, California


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Norwalk City Council Approves $100K Crisis Communication Contract with Moreno Group
The Norwalk City Council convened on September 16, 2025, to address several key agenda items, including the establishment of an Enhanced Infrastructure Financing District (EIFD) and a crisis communication service agreement.

The meeting began with discussions surrounding the EIFD, which aims to capture increased property tax revenues from developments, such as the property at Studebaker and Imperial. Council members emphasized that this financial tool would not only benefit the specific properties involved but also fund roadway improvements and capital projects throughout the city. Vice Mayor Perez highlighted the importance of this initiative, noting that it would eliminate the need for costly bonds typically required for such improvements, thereby providing a dedicated funding source for future projects.

Following this, the council moved on to the crisis communication service agreement. City Manager Levy Sung presented a recommendation to contract the Moreno Group for crisis communication support. He explained that the city’s communication needs have evolved, necessitating 24/7 support to effectively manage incidents impacting city operations. The Moreno Group was selected after a competitive RFP process, with staff recommending a one-year contract not to exceed $100,000.

Council Member Carlos Ramirez expressed concerns about the ongoing reliance on an external firm, suggesting that the city should focus on developing its internal communications department. He argued that the initial agreement with the Moreno Group was intended to be temporary until the city could establish its capabilities. However, other council members, including Marisol Valencia and Jennifer Perez, supported the continuation of the Moreno Group's services, acknowledging the expertise they bring in managing public communications during crises.

The council ultimately voted in favor of the contract with the Moreno Group, with all members present supporting the motion.

The meeting also included public comments, where residents voiced concerns regarding local issues, particularly the impact of ICE activities on the community. Several speakers criticized the council for not taking stronger measures to protect undocumented residents, emphasizing the need for action rather than mere recognition of cultural events.

In conclusion, the council's discussions highlighted significant initiatives aimed at improving city infrastructure and communication capabilities, while also reflecting ongoing community concerns regarding immigration and public safety. The council plans to continue evaluating its communication strategies and the effectiveness of external partnerships as it moves forward.

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