In a recent Ojai City Council special meeting, city officials discussed the continuation of a partnership with the Ojai Chamber of Commerce, highlighting the positive impact of their collaborative efforts on local businesses and the community. The council is set to extend the chamber's professional services agreement through the end of the fiscal year, maintaining the current funding level established during a pilot program initiated three months ago.
The chamber's CEO, Carla Ferrante D'Erfano, reported on the successes achieved during the pilot period, emphasizing the importance of rebuilding relationships with local businesses. She noted that the chamber has provided essential consulting services to help businesses navigate financial challenges and improve their operations. This includes assisting with online payment systems and expediting permit applications for new ventures, which has been crucial for local restaurants and retailers facing increased competition.
A key component of the ongoing partnership will be the establishment of a "2 by 2" committee, consisting of two council members and two chamber board members. This committee aims to refine the contract and enhance the services provided by the chamber, ensuring that both business and community needs are met effectively.
Council members expressed their satisfaction with the chamber's performance, noting a significant reduction in city staff time spent on business-related issues due to the chamber's involvement. This partnership not only supports local businesses but also enriches the community's quality of life, as the chamber has organized events that promote local arts and culture while driving foot traffic to various areas of Ojai.
Looking ahead, the chamber plans to introduce new events, including a vintage RV and car show, aimed at attracting visitors and enhancing community engagement. The council's commitment to supporting the chamber reflects a broader strategy to balance the needs of residents with the economic vitality of the city.
As the council moves forward with these initiatives, the collaboration between the city and the chamber is poised to strengthen Ojai's business landscape while fostering a vibrant community atmosphere.