The University of Maine System is set to undergo a significant branding overhaul, as revealed in the latest Board of Trustees meeting. Vice Chancellor for Strategic Initiatives highlighted the collaboration with marketing firm Blaze Partners to revamp the university's identity and online presence.

The initiative aims to transform the current website, which has been criticized for being overly administrative and confusing for users. The goal is to create a more welcoming and informative platform that serves not only prospective students and their families but also employers seeking information about Maine's public universities.

This comprehensive branding campaign will showcase the unique strengths of each university within the system while establishing a cohesive identity that builds trust and credibility among various audiences. Key features of the redesigned website will include user-friendly designs, improved accessibility, and clearer navigation, making it easier for visitors to find the information they need.

The Vice Chancellor expressed gratitude to project manager Jen O'Leary and Robert Placido's team for their efforts in keeping the project on track. This initiative is expected to enhance the visibility and reputation of Maine's public universities, ultimately benefiting students and the broader community.