District Leaders Discuss Effective Communication Strategies for Community Engagement

September 18, 2025 | Rochester City School District, School Districts, New York


This article was created by AI summarizing key points discussed. AI makes mistakes, so for full details and context, please refer to the video of the full meeting. Please report any errors so we can fix them. Report an error »

District Leaders Discuss Effective Communication Strategies for Community Engagement
During the recent Rochester Board of Education Public Speaker Forum and Board Work Session, key discussions centered around improving communication strategies within the school district. Board members emphasized the need for clear communication protocols that ensure parents and community members are well-informed about district operations.

One board member highlighted the importance of establishing a "guardrail" for communication, suggesting that while developing a communication protocol is essential, it should not be confused with the broader goal of ensuring transparency and understanding among stakeholders. The member expressed concern that without clear communication, issues could escalate unnecessarily, leading to negative media attention that could have been avoided with better internal resolution processes.

Another significant point raised was the challenge of reaching all community members, particularly those who may not have access to digital platforms like websites or social media. A board member pointed out that while the district utilizes various online communication methods, there remains a substantial portion of the community that is not engaged through these channels. This raises questions about how the district can effectively reach those who are not computer literate or do not use social media.

The discussions underscored the necessity for the superintendent to develop and implement effective communication strategies that cater to the diverse needs of the community. The board agreed that while the methods of communication are the superintendent's responsibility, the ultimate goal is to ensure that all families and community members feel informed and included in the district's activities.

As the board continues to address these communication challenges, the focus remains on fostering a more inclusive environment where all voices are heard and valued. The outcomes of these discussions will play a crucial role in shaping the district's approach to community engagement moving forward.

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Scribe from Workplace AI
Scribe from Workplace AI