The Michigan Legislature's recent meeting on September 18, 2025, spotlighted the burgeoning hemp beverage industry, with a compelling presentation from the Hemp Beverage Alliance. Christopher Lachnis, the organization's founder, outlined the rapid growth and regulatory evolution of hemp beverages, emphasizing their potential as a mainstream alternative to alcohol.

Lachnis explained that hemp beverages, which contain cannabinoids like CBD and THC, are non-alcoholic drinks designed for adult consumption. He highlighted the significant shift in consumer preferences, noting that many individuals are seeking alternatives to traditional alcoholic beverages. "The hemp beverage consumer is not necessarily a traditional cannabis consumer," he stated, underscoring the appeal of these drinks for those looking to enjoy social experiences without alcohol.

The presentation also detailed the regulatory landscape, referencing the 2018 federal farm bill that legalized hemp and paved the way for the industry’s expansion. Lachnis pointed out that 38 states have now embraced hemp beverages, with Minnesota leading the charge by establishing a regulatory framework that has spurred significant market growth.

Lachnis argued for the inclusion of hemp beverages in liquor stores, likening their market potential to that of hard seltzers. He asserted that these products should be treated as adult beverages, deserving of the same retail opportunities as beer and wine. "There's no reason why hemp beverages should be excluded from that opportunity," he said, reinforcing the idea that consumers trust liquor retailers for age verification and product quality.

As the meeting concluded, the Hemp Beverage Alliance expressed eagerness to collaborate with Michigan lawmakers to shape sensible legislation that supports this emerging market. The discussions signal a pivotal moment for the hemp beverage industry in Michigan, with potential implications for consumer choice and economic growth in the state.