Communications Department Achieves Budget Neutral Growth for 2026 With Additional Personnel

September 19, 2025 | Minneapolis City, Hennepin County, Minnesota


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Communications Department Achieves Budget Neutral Growth for 2026 With Additional Personnel
The September 18, 2025 Budget Committee meeting for the City of Minneapolis focused on the proposed budget for the upcoming year, highlighting key areas of concern and opportunities for growth. The meeting began with an overview of the budget's lean nature, which was praised for reflecting effective stewardship of taxpayer resources. However, concerns were raised about the lack of certain tools and capabilities that could enhance the city's growth and success.

One significant point of discussion was the need for a robust social media listening tool. Currently, the city relies on manual efforts to engage with community conversations online, which limits its ability to gather insights effectively. The committee acknowledged the importance of understanding community messages and the need for ongoing data collection to inform strategic planning.

The budget proposal included a 47% increase in the communications budget compared to the previous year, attributed entirely to the transfer of personnel from other departments into the communications team. This increase is budget neutral, meaning it does not require additional funding. The breakdown of the communications budget revealed two main programs: communications and public access TV, with the latter remaining relatively flat in funding.

The committee also discussed the importance of public access TV, particularly the Speak Minneapolis program, which supports community broadcasting and educational initiatives. This program utilizes fees from cable providers to fund its operations, emphasizing its role in promoting freedom of speech and community engagement.

In terms of budget adjustments, the committee proposed two reductions totaling $25,000 in the general fund. These adjustments were made to reflect actual spending capacity and ensure effective stewardship of taxpayer dollars. The first reduction was in cultural media, while the second was in public access TV.

The meeting concluded with a positive note regarding personnel retention, as the city reported zero vacancies for the first time since 2024. Overall, the discussions underscored the city's commitment to managing resources effectively while seeking opportunities for growth and community engagement. The committee plans to continue evaluating the budget and its impact on city services in the coming months.

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