The Common Council of West Bend convened on September 22, 2025, to discuss several key agenda items, primarily focusing on the city's taxi service and the upcoming request for proposals (RFP) for a new service provider.

The meeting began with a comprehensive overview of the city's taxi service, which has been operational since 1992. Currently, the service operates 14 taxis, including seven ADA-compliant vehicles, and is managed by the service provider Go Right Way. The service aims for a curb-to-curb drop-off with a response time of approximately 30 minutes, operating seven days a week and totaling over 37,000 hours annually. Ridership has fluctuated between 60,000 to 80,000 rides per year, with fares ranging from $4.50 to $5.50 per ride. The total operational cost of the taxi service is approximately $1.5 million annually, with grant funding covering 53% of this cost.

As the current five-year agreement with Go Right Way is set to expire, the council discussed the implications of a new contract. The city has initiated the RFP process, anticipating a significant increase in costs due to rising operational expenses and declining ridership trends. The estimated local share for the taxi service in 2026 is projected to be around $362,000, a substantial increase from previous years. This situation prompted discussions about the sustainability of the taxi service and the financial burden on taxpayers.

The council received three proposals for the taxi service, with the review committee recommending Running Incorporated as the new provider. The proposed hourly rate from Running Incorporated is $39.73, an increase from the current rate of $35.15. The council acknowledged the challenges posed by fluctuating ridership and funding uncertainties, particularly following the expiration of additional funding sources from the CARES Act.

During the meeting, council members raised questions regarding the potential impact on current employees of Go Right Way and the need for the new provider to establish a local facility. Concerns were also expressed about the long-term viability of the taxi service and the exploration of alternative transportation options, such as partnerships with other service providers like Uber and Lyft.

In conclusion, the council's discussions highlighted the pressing need for a strategic approach to the city's taxi service, balancing operational costs with community needs. The council plans to incorporate the estimated local share into the 2026 budget, with further policy discussions anticipated regarding the future of the taxi program and potential collaborations with the county. The meeting underscored the importance of addressing these challenges proactively to ensure continued service for West Bend residents.