A push to regulate billboard placement in Jefferson County took center stage at the recent government meeting, with officials expressing strong concerns about the potential for visual clutter along the county's roadways. The discussion highlighted the need to maintain the county's aesthetic appeal while balancing the interests of local businesses.

Officials voiced their worries about the current zoning code, which allows for billboards every thousand feet along major roads, including a significant stretch along I-15. "We could be inundated with billboards," one official warned, emphasizing the rise of electronic billboards that could further detract from the county's beauty.

The consensus among leaders was clear: any future billboards should primarily serve local businesses rather than promote distant attractions. "It should be more local," one member stated, advocating for signs that reflect the community's commercial landscape rather than advertisements for businesses in far-off cities like Las Vegas.

The meeting concluded with a call for the planning and zoning commission to collaborate on a proposal that addresses these concerns. Officials are eager to ensure that any new regulations protect the county's charm while supporting local commerce. The next steps will involve drafting guidelines that prioritize local advertising and prevent overcrowding of signage, ensuring Jefferson County remains a beautiful place for residents and visitors alike.