Colfax County Commissioners have approved a funding request of $34,355 for the Wild Divide's ongoing management, aimed at boosting tourism in the region. The decision, made during the commission meeting on September 23, 2025, allocates funds for various promotional activities, including $12,000 for social media management, $15,000 for media and brand management, and $355 for website maintenance.

The Wild Divide's initiative is part of a pilot project designed to enhance the county's visibility and attract visitors. During the meeting, representatives highlighted their progress, noting that they have already reached over 200,000 people online this year, nearing their goal of 250,000. Monthly updates and analytics are provided to the lodgers tax board to monitor effectiveness.

Commissioner Trujillo expressed strong support for the initiative, emphasizing its potential to further promote Colfax County through partnerships with the New Mexico True Grant and the city of Raton. The commissioners' approval marks a significant step in the county's efforts to enhance tourism and economic development through strategic marketing initiatives.

As the Wild Divide continues to grow, the commission's backing is expected to bolster its outreach and engagement efforts, paving the way for increased visitor traffic and community benefits in the coming months.